What makes a Cover Letter unimpressive to employers
Cover letters that are longer than one page.
Providing false information to the hiring managers about your qualification
Poorly written cover letter- using cliches or grammatical errors.
When the CV is generic and boring
Statements that are not supported by examples
Vague and irrelevant statements
Poor font selection makes them hard to read
Underselling yourself by confessing weakness or apologizing for lack of qualifications.
Using the wrong tone, e.g., demanding, angry, desperate, etc..…
including salary information ( Requesting a specific salary)
Using slang in your cover letter.