Personalization: A great cover letter should be tailored to the specific job you're applying for. This means researching the company and job description to understand what they're looking for, and then highlighting how your skills and experiences align with those needs.

Clear structure: Your cover letter should be easy to read and follow. Use clear headings, short paragraphs, and bullet points to organize your content. Make sure your introduction grabs the reader's attention and that your closing is confident and action-oriented.

Demonstrate your value: Use specific examples from your past experiences to demonstrate how you've contributed value to your previous employers. Use numbers and metrics to quantify your achievements whenever possible.

Show enthusiasm: Let your passion for the job and company shine through in your cover letter. Explain why you're excited about this opportunity and what you can bring to the table.

Proofread carefully: A cover letter full of spelling and grammar errors can quickly turn off a hiring manager. Make sure you proofread carefully and have someone else review it as well before you hit send.